a website? Chapter One: Branding

by admin

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Why the website?

A woman from a Topeka design firm, that once filmed ‘the boss’ for an ad, described it in saying, “one need’s a presence.” She was familiar with rural systems, and she knew where I was coming from.

On a dark day I might say it this way,

“I just might die out here and no one will ever even know I existed!” 

**note: many women with photo albums who take the pictures feel this way. I’m confident I’d never be in mine if it were not for my mother, and now my sister and daughter taking photos, though Jack’s now good for a few.

A city slicka’ lak mahself bein’ or-rig-on-alee from kan-sa sidday mahgt jes add,

“I just might die of boredom out here if I don’t find my next project.”

Oh? The Rancher’s wife thing? Yes, there was and always will be impromptu cooking and Branding and weaning and the need to be always there. That’s not a full-time job after the critters were ‘done grown up and gone.’  And, in a family business with three brothers….well, it’s important to remember where a wife’s business ends and where another person’s business begins. At least at the XIT.

So we began with full support. My personal first “real” website designer Shawn took all my pages of what is called “cartooning”. This was the site menus and my numerous page layouts. I was attempting the urban cowgirl architect edginess, my (at-that-time) completely wrong words. He visually twanged it up a bit. He said,

“I get it, Paula. Edgy, urban, slick cowboy design-architect thing, but no one wants to go ‘back at the ranch’ for that. Everything that you have brought in and laid out is like a scrapbook, a journal.  See it as that.”  He did not even know me, my web way albums, my French sketchbook, architecture school. Poor Guy, he didn’t know what he was in for, nor did Tracy when he quoted that bargain price of $1200.00 over the phone.

And, at the end of a day I am a classicist, old school, whether it is in Paris or on the Plains. And, aren’t Levis actually ‘de Nimes’?  It’s only as simple or complex as we want it to be at the moment….So, I came full circle and I know now he is brilliant. 

So, the quest for

  • the next client (Steve Revare…any churches you need to adaptively re-use…?),
  • the next historic building along a Kansas highway (Citysearch…Susan Ford…KDOT…, you there?)
  • the next “egg money”  [as my mother from Hays termed the income that rural women around Hays, Kansas earned that was their own and not their husbands]. This is what I did, but it was teaching and design. 
    • My contributions to family were more in the way of driving, cooking, sweat equity with house maintenance, and in choosing an unorthodox lifestyle, not something that floated the boat.
    • Beef was why we were there, not health or lifestyle.

But, relative to my work of feeding the crew,

…branding was only once a year.  I thought. 

 

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